Stepping Up the Game: A Custom Coffee Experience for a Sneaker Launch in Miami Beach.
When it comes to launching a sneaker, the experience should be just as dynamic as the shoe itself. That’s why we teamed up with a leading New York based event planning company, Create Dinners to create an immersive and energizing activation for the Nike Vomero 18—a running shoe known for its extra-cushioned sole. And what better way to highlight that feature than with a custom strawberry latte topped with strawberry cold foam—playfully referred to as “extra cushion” for the occasion?
Brewing Creativity: A Coffee Cart Designed for the Run
For this launch, we transformed our mobile coffee cart into a fully branded experience, incorporating the sleek aesthetics of the Vomero 18. Custom-branded cups showcased the sneaker’s design elements, while the cart itself became a visual extension of the event, seamlessly tying into the shoe’s colorway and performance-driven identity.
But the real star of the coffee experience? The signature drink.
The “Extra Cushion” Strawberry Latte
To align with the Vomero 18’s ultra-soft, cushioned sole, we crafted a strawberry latte with a luscious strawberry cold foam topping. Just like the shoe’s plush feel underfoot, the cold foam added an indulgent, airy texture—so naturally, we joked with guests that we were serving up some "extra cushion" in their cup!
The drink not only delivered on flavor but also reinforced the shoe’s key feature in a fun, memorable way. It was a perfect blend of innovation, storytelling, and a caffeine boost—much-needed fuel for the runners.
A 5K Run to Put the Vomero 18 to the Test
Of course, no running shoe launch is complete without some action. Attendees, including seasoned runners and sneaker enthusiasts, got the chance to test the Vomero 18 in real-time during a 5K run. After crossing the finish line, they were greeted with our refreshing signature drink, making the entire experience come full circle.
Bringing Custom Coffee to Any Brand Experience
This event proved that a well-thought-out coffee activation can be so much more than just a caffeine fix—it can enhance brand storytelling, engage attendees, and create a lasting impression. Whether you're launching a sneaker, a clothing line, a tech gadget, or anything in between, we can craft a branded mobile coffee experience that aligns seamlessly with your product.
From custom carts and cups to signature drinks that tell a story, we bring the brand to life in a way that gets people talking (and sipping!).
Let’s create something unforgettable—one sip at a time.
activations employees actually like brand activations corporate activations employee activations espresso branded espresso bar services espresso bar catering espresso bar for business meetings espresso bar for performers espresso bar for receptions espresso bar for team events gourmet espresso catering mobile espresso bar for outdoor events wedding espresso cart Miami coffee catering for bridal showers coffee catering for corporate events coffee catering for meetings coffee catering for events planners coffee catering for private events coffee catering for retreats coffee catering for seminars coffee cocktails for events corporate events coffee catering business coffee catering event planning coffee catering miami west palm beach broward fort lauderdale coffee catering espresso cold brew drip coffee latte lattes store opening product launch brand launch golf fitness cold plunge run race runners sneakers merch west palm beach delray beach coffee catering coffee caterers how to make a product launch how to plan an event event planner wedding planner unique wedding ideas corporate office staff employee retail pop ups nike west elm cb2 madewell local vendors farmers markets fort lauderdale store opening grand opening new york brooklyn
